I have several clients that have their thoughts, their articles, quick announcements, but don't have the knowledge and don't want to spend the time posting to their sites, blogs and twitter. It's not a lot different than a product launch, media kit, sending out a press release to the wire services and the like.
I visit with my clients about goals, timeline and resources. The clients give the outline, general quotes; and I help them get it out to the world. Think of this service as a mini PR Newswire.
This service seems to work best with a small monthly budget. Really, a small one can make a big difference. About $200/month will get regular posts to your blog and tweets, when appropriate.
I have a few clients that prefer a more thorough campaign. They budget about $400/month for three blogs and three twitter accounts. They are very pleased with the results. One of them says, "I don't have an office assistant that I can toss this stuff off to comfortably. With you in charge of it, given your background in PR and marketing, at least I know it will be well-written and pushed out to where it should be seen."
Let me know if you want to visit about this service or would like references.
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