Susan Finch Solutions

All the followers and fans in the world can't save you from bad customer service

We have all become so focused on Tweets, blogs, and other social media that we have lost sight of where the core focus should be first:  quality products and service.  A company can post all sorts of interesting or humorous tidbits to create a following, but it won't generate nor maintain customers unless you have good products and good customer service.  Scratch that - in order to stay competitive you need GREAT customer service.

With long-standing retailers falling by the wayside, I think it's important to note that the companies who still have a focus on customer service and quality products are doing just fine.  Customer reviews on products and services not only hold more weight, but the companies being reviewed really look at this feedback to correct problems, add new services and make improvements.

MeadowCreek Golf Course, McCall, Idaho - just launched.

MeadowCreek Golf Course is under the ownership of Banbury Golf Course.  Their site needed to be updated to reflect the change and still have a look of being part of the same group of courses. McCall is a beautiful community in Northwestern Idaho.

This site was created with Commpro CMS to make it easy for the staff to manage.  It includes a calendar at a glance for them to add tournaments and other league information. View the site here >>

Sites Launched This Week: St. Conti & Freedom Village

St. Conti Communications - a public relations firm
Donna St. Jean Conti was ready to reflect her personality and business focus in her website, business cards and brochure. We started with the site, Twitter and business cards.  We both had fun on this project. 
You can see her site here >>

Freedom Village in Lake Forest, California is a continuing care community for seniors.  Realizing that it's usually the children of the residents who do the research for their parents, they wanted to update their site to add more appeal and show off their facilities, amenities and services; as well as the love the staff has for the residents.

They are very pleased with the new look. You can see their site here >>

Recent Blog and Site Launches

City of La Habra, California

This was a before and after. The City wanted to continue to use their same CMS, but wanted to really freshen up the look and add new functions.  Social marketing, online services and an at-a-glance calendar were added to the layout.  The site hadn't been updated since 2005.

http://www.lahabracity.org

Search Boise

This is a new chapter of the overall Search organization. This is for a men's group with a tight-knit membership.  The site is a content management system to allow a private area for the members to safely bring issues to the group for support.  We have incorporated a twitter account that they can post an inspirational quote each day.  So far, it's a hit!

http://www.searchboise.com

WRITING TIP: When to Use a Comma before "And"

Two specific situations call for the use of a comma before "and." The first is created when we have three or more items in a series. This mark of punctuation is called the serial comma. For a full explanation of why we use the serial comma, please read our previous tip on the subject. (See "Serial Comma" on p. 49 in The First Fifty Tips by Nancy l. Tuten and Gayle Swanson)

The second situation occurs when "and" is being used to coordinate two independent clauses. An independent clause--also known as a main clause--is a group of words that has a subject and a verb and can stand alone as a sentence. In the following example, the independent clauses are in brackets.

Test yourself....