To Tweet or Not To Tweet: Is Twitter right for your company?

This may lose me some business, but I have to agree with this article in AdAge. Twitter isn't for EVERYONE and every company.  There are some things to think about before you jump into yet another social marketing venue.  In addition to the tips and questions in this article, think about time-management and who your customers are. If you sell yarn - are crocheters and knitters apt to be looking for you on Twitter and will that affect your sales or their loyalty?  Probably not.  The time would better spent writing creative articles to submit to club and craft sites.

When you read the article, I take exception to #4.  The comments at the end lead me to believe most people do, as well.

Top 10 Reasons Your Company Probably Shouldn't Tweet:
Everyone's Talking About It, but Should You Be Doing It?

Posted by B.L. Ochman on 04.07.09 @ 09:16 AM

Mainstream media has gone ga ga about Twitter, which grew more than 1,200% in the past year, doubled its members in the past few months and attained 14 million members in March, according to Compete.

Everyone and his dog seems to be tweeting, from CEOs, celebrities and not-for-profits to venture capitalists, banks, business services, government and, well, dogs (and cats and the random parakeet, too). Should your business be tweeting? Twitter is not for everyone. Here are the "Top 10 Reasons Not to Tweet."  Read the full story here >>