Not only am I working on a new book, but I have the privilege of helping an author promote his new book and manage his marketing sites. I've been exploring creative ways that the self-published set promotes their work and thought I'd share this with you - Book trailers are a great way to preview a book.
What triggered this two hour distraction on YouTube was an email from my cousin asking me to vote for her in a book trailer competition, in which she was a finalist. I'm old-fashioned. I read the book reviews in the New Yorker, on Powell's website, Barnes and Noble and Amazon. I walk into bookstores; yes I do,, walk into book stores and read the reviews, pick up the books and read random sample pages to see if I can embrace the author's style.
After reviewing the other finalists in the book trailer competition I started to poke around and searched YouTube for "book trailers children" to see what the competition was in the category of my project. I was amazed at the treasures I found there. Some of them I wouldn't not have found at Powell's without it being on an endcap display. It was fun and much more useful than the movie previews that shout at me in the theater.
Try this search in my favorite category: biographies >> Results above the line, "Playlist Results for..." are paid advertisers.
You might find a treasure. I know that it adds one more task for my illustrator partner and I before we publish our upcoming children's book.
Comments