We are fans of MadMen in this house. We can't help it. We both come from and advertising agency background. This series is so right on the money for how the advertising biz was in the 60's and 70's. This captured my attention and I thought I would pass it along.
Building a Twitter-Based Ad Agency for Entertainment Companies
Tweeting Star Carri Bugbee Explains Her 'Mad Men' Success
If you have not seen this recent Advertising Age clip (PRSA
included it in their post today as well), Carri Bugbee talks about how she
received a Shorty Award for creating a Twitter persona based on the MadMen TV
series, and how she’s designing a new ad agency around using Twitter for
business.
In the wake of her high-profile promotion of the AMC series "Mad Men"
on Twitter, Carri Bugbee is building a Twitter-based ad agency for
entertainment clients. In February, the first Knight Foundation-backed
Shorty Awards honored Ms. Bugbee's "Mad Men" character tweets as the
year's best Twitter advertising campaign. In this nine-minute video
interview, she discusses the details of how she did it as well as how
she's working to parlay that success into an expansion of her
15-year-old PR business. >>
Comments